California Considers Electronic License Plate Ads
in [Cars]
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From: gpsman on 22 Jun 2010 09:46 Advertisements would display only after vehicles were stopped for four seconds and could also be used to display public safety information such as Amber alerts. By Antone Gonsalves InformationWeek June 22, 2010 08:00 AM Facing billions of dollars in red ink, California may consider showing ads through electronic license plates as a way to generate badly needed revenue. The idea is contained in a bill that passed out the state Senate on May 28 and is now before the Legislature. The proposal by Democratic state Sen. Curren D. Price Jr. of Los Angeles would give the California Department of Motor Vehicles the authority to investigate the emerging "digital electronic license plate" technology. Startup City TV went to Austin, TX to speak with startups. John Foley, editor at InformationWeek, spoke with Scott Abel, CEO of Spiceworks. Spiceworks offers free IT management software using an ad-supported model. The bill authorizes the DMV to partner with technology companies for the purpose of "researching, developing and implementing new technology." Any trials would have to be done at no cost to the state. Following "real world" trials of DELP technology, the DMV would report back to the Legislature on potential cost saving and revenue generation. Price said the bill, which would have to be passed by the Legislature and signed by Gov. Arnold Schwarzenneger in order to become law, was an attempt to think outside the box to help reduce the state's $19 billion budget deficit. "State governments are facing unprecedented budget shortfalls, and are actively rethinking the use of existing state assets to create new ongoing revenue opportunities," Price said in a statement. To avoid being a distraction to motorists, the plates would only start showing ads after a vehicle was stopped for four seconds, such as at a red light or traffic jam, according to media reports. The vehicle's license plate number would always be in view. Besides advertising, the plates could also be used to provide traffic and public safety information, such as Amber alerts. The latter are urgent bulletins of reported child abductions that are broadcast in partnership with law-enforcement agencies, the media and transportation agencies. Smart Plate Technologies is one company developing electronic license plates. The San Francisco company is not yet selling the technology. http://www.informationweek.com/news/software/showArticle.jhtml?articleID=225700916 ----- - gpsman
From: T.J. Higgins on 22 Jun 2010 10:00 In article <a0bf9acc-c66f-4b45-b820-bd687df67a23(a)z25g2000vbk.googlegroups.com>, gpsman wrote: >Advertisements would display only after vehicles were stopped for four >seconds and could also be used to display public safety information >such as Amber alerts. Many if not all states ban electronic displays on the backs of vehicles, regardless of whether the vehicle is in motion. Will be interesting to see how they twist the law to allow electronic plates but not other electronic displays. -- TJH tjhiggin.at.hiwaay.dot.net
From: Brent on 22 Jun 2010 10:12 On 2010-06-22, T.J. Higgins <ernest.p.worrell(a)vernal.equinox.edu> wrote: > In article <a0bf9acc-c66f-4b45-b820-bd687df67a23(a)z25g2000vbk.googlegroups.com>, gpsman wrote: >>Advertisements would display only after vehicles were stopped for four >>seconds and could also be used to display public safety information >>such as Amber alerts. > > Many if not all states ban electronic displays on the backs > of vehicles, regardless of whether the vehicle is in motion. > Will be interesting to see how they twist the law to allow > electronic plates but not other electronic displays. The USA has long passed the point where law restricted government. All they need to do is what they do for everything else, write themselves an exception where the same thing done by a private person is illegal but legal when the government does it.
From: lil abner on 22 Jun 2010 11:45 gpsman wrote: > Advertisements would display only after vehicles were stopped for four > seconds and could also be used to display public safety information > such as Amber alerts. > > By Antone Gonsalves > InformationWeek > June 22, 2010 08:00 AM > > Facing billions of dollars in red ink, California may consider showing > ads through electronic license plates as a way to generate badly > needed revenue. > > The idea is contained in a bill that passed out the state Senate on > May 28 and is now before the Legislature. The proposal by Democratic > state Sen. Curren D. Price Jr. of Los Angeles would give the > California Department of Motor Vehicles the authority to investigate > the emerging "digital electronic license plate" technology. > > Startup City TV went to Austin, TX to speak with startups. John Foley, > editor at InformationWeek, spoke with Scott Abel, CEO of Spiceworks. > Spiceworks offers free IT management software using an ad-supported > model. > > The bill authorizes the DMV to partner with technology companies for > the purpose of "researching, developing and implementing new > technology." Any trials would have to be done at no cost to the state. > Following "real world" trials of DELP technology, the DMV would report > back to the Legislature on potential cost saving and revenue > generation. > > Price said the bill, which would have to be passed by the Legislature > and signed by Gov. Arnold Schwarzenneger in order to become law, was > an attempt to think outside the box to help reduce the state's $19 > billion budget deficit. > > "State governments are facing unprecedented budget shortfalls, and are > actively rethinking the use of existing state assets to create new > ongoing revenue opportunities," Price said in a statement. > > To avoid being a distraction to motorists, the plates would only start > showing ads after a vehicle was stopped for four seconds, such as at a > red light or traffic jam, according to media reports. The vehicle's > license plate number would always be in view. > > Besides advertising, the plates could also be used to provide traffic > and public safety information, such as Amber alerts. The latter are > urgent bulletins of reported child abductions that are broadcast in > partnership with law-enforcement agencies, the media and > transportation agencies. > > Smart Plate Technologies is one company developing electronic license > plates. The San Francisco company is not yet selling the technology. > http://www.informationweek.com/news/software/showArticle.jhtml?articleID=225700916 > ----- > > - gpsman I thought the role of OUR governments was to serve us not big business. They created the tax shortfall by listening to their Developer friends that wanted infrastructure and the jobs to build it. They will benefit the ?Ctizens by providing a lot more 7.50 hour 20 hours a week jobs.
From: The Real Bev on 22 Jun 2010 23:29
On 06/22/10 07:00, T.J. Higgins wrote: > In article<a0bf9acc-c66f-4b45-b820-bd687df67a23(a)z25g2000vbk.googlegroups.com>, gpsman wrote: >>Advertisements would display only after vehicles were stopped for four >>seconds and could also be used to display public safety information >>such as Amber alerts. > > Many if not all states ban electronic displays on the backs > of vehicles, regardless of whether the vehicle is in motion. > Will be interesting to see how they twist the law to allow > electronic plates but not other electronic displays. I can't imagine what sort of useful 7-character Amber alert message might be displayed on a license plate. OTOH, perhaps we can control the message displayed on our own license plates. I can think of a useful 7-letter message... -- Cheers, Bev +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ "History I believe furnishes no example of a priest-ridden people maintaining a free civil government." -- letter from Thomas Jefferson to Baron vonHumboldt, 1813 |