Prev: toyota landcruiser prado sale
Next: FS: 1988 Scholastic "Lamborghini Countach" Litho Sheet
From: C. E. White on 5 Apr 2010 08:02
I was watching CBS news last Friday. One segment was talking about the
increase in car sales in April. They said the yearly rate would be
something like 12 million cars assuming the sales increase is
maintained. Later they were talking about car ads and the amount of
money spent on ads. The segement claimed that in 2010 somewhere
between 14 to 16 Billion dollars would be spent on car ads. They
weren't clear on whether that included local dealership ads, but even
if it does, it seems like a lot of money. It is over $1,100 per new
car. I suppose you might spread it over used cars also, but still it
seems like a lot of money per car in ads.

Ed


From: dr_jeff on 5 Apr 2010 08:11
C. E. White wrote:
> I was watching CBS news last Friday. One segment was talking about the
> increase in car sales in April. They said the yearly rate would be
> something like 12 million cars assuming the sales increase is
> maintained. Later they were talking about car ads and the amount of
> money spent on ads. The segement claimed that in 2010 somewhere
> between 14 to 16 Billion dollars would be spent on car ads. They
> weren't clear on whether that included local dealership ads, but even
> if it does, it seems like a lot of money. It is over $1,100 per new
> car. I suppose you might spread it over used cars also, but still it
> seems like a lot of money per car in ads.
>
> Ed

That's about right. That includes both automakers and dealers. I don't
know if it includes what the automakers and sometimes dealers use to
attend auto shows like the NY Auto & Detroit auto showsand, but I
suspect it does.

http://www.theautochannel.com/news/2008/09/02/098375.1-lg.jpg -> This is
through 2008, but you get the picture.

Jeff
From: jim beam on 5 Apr 2010 10:17
On 04/05/2010 05:02 AM, C. E. White wrote:
> I was watching CBS news last Friday. One segment was talking about the
> increase in car sales in April. They said the yearly rate would be
> something like 12 million cars assuming the sales increase is
> maintained. Later they were talking about car ads and the amount of
> money spent on ads. The segement claimed that in 2010 somewhere
> between 14 to 16 Billion dollars would be spent on car ads. They
> weren't clear on whether that included local dealership ads, but even
> if it does, it seems like a lot of money. It is over $1,100 per new
> car. I suppose you might spread it over used cars also, but still it
> seems like a lot of money per car in ads.
>
> Ed
>
>

back in the office ed? you know all about marketing costs, don't you.

--
nomina rutrum rutrum
From: Canuck57 on 5 Apr 2010 11:00
On 05/04/2010 6:02 AM, C. E. White wrote:
> I was watching CBS news last Friday. One segment was talking about the
> increase in car sales in April. They said the yearly rate would be
> something like 12 million cars assuming the sales increase is
> maintained. Later they were talking about car ads and the amount of
> money spent on ads. The segement claimed that in 2010 somewhere
> between 14 to 16 Billion dollars would be spent on car ads. They
> weren't clear on whether that included local dealership ads, but even
> if it does, it seems like a lot of money. It is over $1,100 per new
> car. I suppose you might spread it over used cars also, but still it
> seems like a lot of money per car in ads.
>
> Ed

And think, much of it is taxpayers money from GM & Chrysler.

Be interesting to see the actual per vehicle cost per model. Good cars
sell themselves an say 16 billion over 12 million cars, knocking $1333
off the price might go further would be average. But I suspect they
advertise slow movers more.

--
Liberal-statism is an addiction to other peoples money.
From: C. E. White on 5 Apr 2010 11:20

"Canuck57" <Canuck57(a)nospam.com> wrote in message
news:lWmun.72341$NH1.22025(a)newsfe14.iad...
> On 05/04/2010 6:02 AM, C. E. White wrote:
>> I was watching CBS news last Friday. One segment was talking about
>> the
>> increase in car sales in April. They said the yearly rate would be
>> something like 12 million cars assuming the sales increase is
>> maintained. Later they were talking about car ads and the amount of
>> money spent on ads. The segement claimed that in 2010 somewhere
>> between 14 to 16 Billion dollars would be spent on car ads. They
>> weren't clear on whether that included local dealership ads, but
>> even
>> if it does, it seems like a lot of money. It is over $1,100 per new
>> car. I suppose you might spread it over used cars also, but still
>> it
>> seems like a lot of money per car in ads.
>>
>> Ed
>
> And think, much of it is taxpayers money from GM & Chrysler.
>
> Be interesting to see the actual per vehicle cost per model. Good
> cars sell themselves an say 16 billion over 12 million cars,
> knocking $1333 off the price might go further would be average. But
> I suspect they advertise slow movers more.

Another way to look at this - Car ads are paying for some of my
favorite TV programs. I think Toyota alone paid enough to cover the
cost of braodcasting the NCAA Final Four Basketball Games last
Saturday. Seemed like every other commercial was from Toyota, with
Ford covering at least another third. Throw in a few from GM and
Subaru and there was no time left for deodarant commercials.

It seems like Beer and Car Ads are paying for most of my "free"TV.

Ed


 |  Next  |  Last
Pages: 1 2 3 4 5 6 7
Prev: toyota landcruiser prado sale
Next: FS: 1988 Scholastic "Lamborghini Countach" Litho Sheet