Petrol and 0.9p
in [UK Drivers]
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From: GT on 3 Aug 2010 05:26 "Chris Hills" <chaz(a)chaz6.com> wrote in message news:i38f86$mka$1(a)chaz6.eternal-september.org... > What is the reason that petrol stations charge .9p per litre? I have not > come across a single place that sells it as a whole number. A very simple explanation - its a psychological trick played by all (bar a couple) of retailers. �9.99 is only 1 penny less than �10, but psychologically, �9.99 is much less than a whole �10 (to most people). Hence the .99 in most places. One shop did decide to move to round figures a year or 2 ago and they added 1p to all their lines and made a fortune!
From: Conor on 3 Aug 2010 06:06 On 03/08/2010 08:07, Chris Hills wrote: > What is the reason that petrol stations charge .9p per litre? I have not > come across a single place that sells it as a whole number. The same reason I put all my buy it nows on Ebay at �x99. Its psychological. �199.99 sounds better than �200 for example. -- Conor www.notebooks-r-us.co.uk
From: Derek Geldard on 3 Aug 2010 07:53 On Tue, 03 Aug 2010 08:39:28 +0100, Chris Hills <chaz(a)chaz6.com> wrote: >On 03/08/2010 08:24, Adrian wrote: >> About as many as places that sell single litres of petrol. >> >> Multiply that "missing" 0.1p by 50 litres, and it's a "real number". >> Sure, not exactly a big one, but... > >Around here the prices range from 116.9 to 121.9.. why not just pick a >number in the middle like 117 or 118? That would be terribly boring. Derek
From: Roger Mills on 3 Aug 2010 07:57 On 03/08/2010 10:26, GT wrote: > "Chris Hills"<chaz(a)chaz6.com> wrote in message > news:i38f86$mka$1(a)chaz6.eternal-september.org... >> What is the reason that petrol stations charge .9p per litre? I have not >> come across a single place that sells it as a whole number. > > A very simple explanation - its a psychological trick played by all (bar a > couple) of retailers. �9.99 is only 1 penny less than �10, but > psychologically, �9.99 is much less than a whole �10 (to most people). Hence > the .99 in most places. One shop did decide to move to round figures a year > or 2 ago and they added 1p to all their lines and made a fortune! > > It probably doesn't apply now that most people pay with plastic - but it used to claimed that it was done to prevent dishonest shop assistants from pocketing the tenner, because they'd have to ring it up on the till in order to get the penny change. -- Cheers, Roger ____________ Please reply to Newsgroup. Whilst email address is valid, it is seldom checked.
From: Ian Jackson on 3 Aug 2010 08:07
In message <8bqeguFlvfU1(a)mid.individual.net>, Roger Mills <watt.tyler(a)gmail.com> writes >On 03/08/2010 10:26, GT wrote: >> "Chris Hills"<chaz(a)chaz6.com> wrote in message >> news:i38f86$mka$1(a)chaz6.eternal-september.org... >>> What is the reason that petrol stations charge .9p per litre? I have not >>> come across a single place that sells it as a whole number. >> >> A very simple explanation - its a psychological trick played by all (bar a >> couple) of retailers. �9.99 is only 1 penny less than �10, but >> psychologically, �9.99 is much less than a whole �10 (to most people). Hence >> the .99 in most places. One shop did decide to move to round figures a year >> or 2 ago and they added 1p to all their lines and made a fortune! >> >> > >It probably doesn't apply now that most people pay with plastic - but >it used to claimed that it was done to prevent dishonest shop >assistants from pocketing the tenner, because they'd have to ring it up >on the till in order to get the penny change. Marks and Spencer's clothing prices are in whole pounds. Unfortunately, they don't sell petrol (yet). -- Ian |