From: bod on
Adrian wrote:
> bod <bodron57(a)tiscali.co.uk> gurgled happily, sounding much like they were
> saying:
>
>>> On what scale of things is football important?
>
>> Only to a few billion people around the world.
>
> I think you might be over-egging that pudding slightly.
>
>

The cumulative audience is probably around 26 billion but to be fair,
I've checked the FIFA web site and it is probably around the 1/2 a
billion that watch it at any one time.
_______________________________________________________

FIFA extract from:
http://www.goal.com/en/news/1863/world-cup-2010/2010/05/29/1947801/world-cup-viewing-figures-prove-that-this-really-is-the-

According to Sponsorship Intelligence, an agency whose figures FIFA
itself relies on, 715.1 million people - give or take, one in ten people
alive at the time - watched the last showpiece final. How accurate this
figure is is open to debate when one considers the difficulties in
gauging audiences in Africa and Asia, as well as those millions who
watch the match in a communal setting such as a bar, or even at work.

Some would even argue that this itself is a high estimate. After all,
it's said to include those who watch a repeat later. 400 million for
live viewers may be closer to the truth, but measuring those out-of-home
viewers is the real problem.

Indeed, with the number of people watching in cafes, bars, town squares
and even fanzones around the world, the ripple effect will be felt far
beyond living rooms.

And that's before we even think about the tournament as a whole. FIFA,
after much wrangling, settled on a figure of 26.29 billion cumulative
World Cup views - comfortably enough for everyone on the planet to have
watched more than three matches. The vast majority of these were
in-home, at 24.2 billion.

These figures put the World Cup streets ahead of any other sporting
competition's verifiable figures, including the Olympic Games and the
Super Bowl. That's not too surprising in the case of the latter: despite
the gargantuan status of American Football's biggest prize, the last
World Cup was broadcast in 214 countries and territories and thus has a
global reach that even the Olympics would struggle to match.

Bod
From: Adrian on
bod <bodron57(a)tiscali.co.uk> gurgled happily, sounding much like they were
saying:

> Adrian wrote:
>> bod <bodron57(a)tiscali.co.uk> gurgled happily, sounding much like they
>> were saying:
>>
>>>> On what scale of things is football important?
>>
>>> Only to a few billion people around the world.
>>
>> I think you might be over-egging that pudding slightly.

> The cumulative audience is probably around 26 billion but to be fair,
> I've checked the FIFA web site and it is probably around the 1/2 a
> billion that watch it at any one time.

I think you may have misunderstood something in there somewhere...

There's even a rather unsubtle clue in the c'n'p...

> And that's before we even think about the tournament as a whole. FIFA,
> after much wrangling, settled on a figure of 26.29 billion cumulative
> World Cup views - comfortably enough for everyone on the planet to have
> watched more than three matches.

Oh, and...

> According to Sponsorship Intelligence, an agency whose figures FIFA
> itself relies on, 715.1 million people - give or take, one in ten
> people alive at the time - watched the last showpiece final.
and
> Some would even argue that this itself is a high estimate.
From: Ret. on
Nick Finnigan wrote:
> Ret. wrote:
>> Yesterday, not wishing to waste my time watching a football match, I
>> visited three different dealers wanting information, and possibly a
>> test drive in their medium sector cars. Renault, Toyota and Vauxhall.
>
> You can avoid wasting your time watching a football match by visiting
> dealers any day of the year. Was there something special about
> yesterday?

Not at all - at least not for me. It certainly appeared to be a 'special
day' for the salesmen at three dealerships - a day to ignore potential
customers...

--
Kev

From: Brimstone on

"bod" <bodron57(a)tiscali.co.uk> wrote in message
news:88hm0fFprtU1(a)mid.individual.net...
> Adrian wrote:
>> bod <bodron57(a)tiscali.co.uk> gurgled happily, sounding much like they
>> were
>> saying:
>>
>>>> On what scale of things is football important?
>>
>>> Only to a few billion people around the world.
>>
>> I think you might be over-egging that pudding slightly.
> >
> >
>
> The cumulative audience is probably around 26 billion but to be fair,

I'm aware that it's broadcast around the world. I hadn't realised that the
audience extended to the rest of the galaxy, and possibly beyond.


From: bod on
Brimstone wrote:
>
> "bod" <bodron57(a)tiscali.co.uk> wrote in message
> news:88hm0fFprtU1(a)mid.individual.net...
>> Adrian wrote:
>>> bod <bodron57(a)tiscali.co.uk> gurgled happily, sounding much like they
>>> were
>>> saying:
>>>
>>>>> On what scale of things is football important?
>>>
>>>> Only to a few billion people around the world.
>>>
>>> I think you might be over-egging that pudding slightly.
>> >
>> >
>>
>> The cumulative audience is probably around 26 billion but to be fair,
>
> I'm aware that it's broadcast around the world. I hadn't realised that
> the audience extended to the rest of the galaxy, and possibly beyond.
>
>

If you'd read it properly, it said the 'cumulative' audience, which
includes repeats etc.

Bod