Tesco Clubcard Deals
in [UK Drivers]
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From: Ret. on 14 May 2010 10:39 Just wondering how the Tesco Clubcard 'Deals' system works. I've just renewed my RAC membership (Roadside and Recovery) for �28.50 worth of Tesco vouchers. The same cover, purchased on-line from the RAC website, and including on-line discount, is �73.25. So who covers the difference? Same with other 'Deals'. The face value of the vouchers, in many instances, is worth 4 times as much when paying for a 'deal'. So, again, who covers the difference? -- Kev
From: Paul on 14 May 2010 10:57 Ret. wrote: > Just wondering how the Tesco Clubcard 'Deals' system works. > > I've just renewed my RAC membership (Roadside and Recovery) for �28.50 > worth of Tesco vouchers. > > The same cover, purchased on-line from the RAC website, and including > on-line discount, is �73.25. So who covers the difference? > > Same with other 'Deals'. The face value of the vouchers, in many > instances, is worth 4 times as much when paying for a 'deal'. So, again, > who covers the difference? > You'll cover it next year and the next - its worth the RAC losing money the first year to acquire a new customer - they'll then try to bung you on monthly DD which will add up to more than the average price.
From: martin on 14 May 2010 11:09 On 14/05/2010 15:39, Ret. wrote: > Just wondering how the Tesco Clubcard 'Deals' system works. > > I've just renewed my RAC membership (Roadside and Recovery) for �28.50 > worth of Tesco vouchers. > > The same cover, purchased on-line from the RAC website, and including > on-line discount, is �73.25. So who covers the difference? > > Same with other 'Deals'. The face value of the vouchers, in many > instances, is worth 4 times as much when paying for a 'deal'. So, again, > who covers the difference? > It could well be worth 30 quid to Tesco to match up your clubcard, address and the kind of car you drive + how old it is. They might also get how often you break down. The opportunity is also there to target specific insurance at you
From: Justin Credible on 14 May 2010 13:16 "Cynic" <cynic_999(a)yahoo.co.uk> wrote in message news:tfpqu5ppljj7trgg40vcj6aclj1e5mtl1b(a)4ax.com... > > The profits made from the additional customers they would not have had > without the deal covers the cost. Or so they hope. > > -- > Cynic > Indeed; Sky have a current deal that works along the lines of - if you're a subscriber and you invite three friends to a house party on certain dates during the World Cup (England matches) to watch them play in HD, and they accept, you get �10 in Tesco vouchers (or summut similar). You invite them via the website by entering their email addresses; they then receive an email from Sky asking them to accept or decline (which links to their website). Limited to 10,000 "winners", i.e Sky's maximum loss is �100,000 (but considerably less seeing as they'll have negotiated a cheap advertising deal with Tesco (or whoever)). So Sky get 300,000 definite live email addresses and residential addresses (probably more seeing as many will not be in the first 10,000 lots of 3) which they can spam mercilessly with a cheap deal..............even at a 5% conversion rate (60,000, conservative) they're quids in. Rupert didn't get his millions by selling newspapers full of lies and nude girls on page 3, you know............
From: Cynic on 14 May 2010 13:47
On Fri, 14 May 2010 18:16:08 +0100, "Justin Credible" <matt.finish(a)btopenworld.com> wrote: >So Sky get 300,000 definite live email addresses and residential addresses >(probably more seeing as many will not be in the first 10,000 lots of 3) >which they can spam mercilessly with a cheap deal..............even at a 5% >conversion rate (60,000, conservative) they're quids in. Not to mention that a percentage of those who apply will actually end up having friends around who they otherwise would not, and of those will be a percentage who are sufficiently impressed to order an HD box themselves. Plus a number of non-HD subscribers who see the offer and figure that HD must be good if Sky are giving away money just to get people to see it anf judge for themselves. -- Cynic |